The Marketing Messages Behind Bank Commercials

Given how consumers today are bombarded by marketing messages, I think it is important to teach students to analyze these messages.  Here are three bank commercials that use different techniques to deliver three very different messages.

Prior to showing these commercials to students, ask them to focus on these three questions while they watch: 1)  the key message of the commercial  2) how effective it is at persuading them to take action and 3)  what the commercials do not talk about (fees, anyone)?  Enjoy!

Ally Bank:  Would You Like A Pony?

    • Bank of America:  Portraits

Wells Fargo:  The Job Interview