All consumers at some point will find themselves on a car lot looking to purchase a new or used car. The internet has leveled the playing field for consumers who now have all the information they need to negotiate a fair price. This American Life provides consumers with an insider’s view of a Jeep dealership and how incentives drive the behavior of salespeople, the general manager and consumers. Among the fun facts you will learn from this radio show is that balloons sell cars. Enjoy!
Check out the NGPF lesson on Buying A Used Car