Question: What Percentage of 18-29 Year Olds ARE NOT Investing in the Stock Market?

Answer:  About 75%.

Flurry of articles about results from a recent survey that asked Americans about their investing habits.  This presents a great opportunity to ask your students whether they currently own stocks or intend to own stocks and their reasons for owning/not owning.  Here are some of the highlights of the survey:

Young adults aged 18-29 are the least likely age group to own stocks, according to Gallup, and their numbers are falling as well. Just over a quarter of that group owned stock in 2013 – down from 33 percent in 2008, thanks in part to a lingering mistrust of the equity markets and the financial industry at large in the wake of the 2008 crash.

  • As for the general population, over half (52%) have no investments in the stock market (USA Today):

A survey released Thursday found that 52% of those polled said they weren’t currently investing in the stock market.

“It was a little surprising, especially since we specified that also includes IRAs and 401(k)s,” says Claes Bell, banking analyst for “So you’d expect to see more people with some money in the stock market. … But we had two big market shocks in recent memory. The bubble burst in tech stocks around 2000, and of course the financial crisis. So part of that probably comes from mistrust of the markets and … people not having the funds to invest right now.”

Among those not currently putting money into stocks, 53% said the reason was they simply didn’t have the spare cash to do so.

  • Wondering what is keeping investors out of the stock market (from

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Check out the NGPF Case Study: The Mystery of the Missing Millions which teaches students about how 401(k) plans work as they try to solve a mystery.