Banking Commercials: What’s the Message?

It’s late on a Friday afternoon, so in search of entertainment, I found some recent 30-second bank commercials for your students to enjoy by answering the following questions:

  • What is the key message for each ad?
  • What are the different approaches the ads use to try and influence you?
  • Is it convincing to you?  Why or why not?
  • Which ad do you believe is most effective?

Roll the tape….

Nordnet:  The Most Honest Bank Commercial You Will Ever Watch

Wells Fargo:  Over 2.5 million views, why?

M&T Bank:  Let’s Get Personal

Tangerine Bank:  What Does Yoga Have to Do With Banking?