USA Today reporting on recent Neilsen study that shows 1) More consumers using budgeting apps on their mobile phones 2) Those that do, are successful at controlling their spending:
In a survey of more than 3,600 smartphone owners who use their phones to shop or bank, out this month, 18% said they use their phones to budget and of those, 69% said they strongly or mostly agree that budgeting apps have helped change their spending habits.
Why do people enjoy using budgeting apps?
The most popular reason given for using budgeting apps was because they save time and because people like that the apps automatically track their habits, usually by linking with bank accounts and pulling in transaction data.
New term alert for what changes caused by the budgeting apps: micro habit:
Von Tobel calls it a micro habit, a small change that helps keep your money front of mind. “It gives you insights that you never had before and it makes you more aware of problems,” she says. “Money then becomes something that’s really fun and you engage with because it’s not a source of enormous stress.”
So, we know that students love their mobile phones and we know that most people who use budgeting apps are able to change their spending habits…Sounds like a great activity!
Have students research budgeting apps and use them for a month. Here’s an article to get them started as it lists 7 of the top budgeting apps.
Check out NGPF’s most popular lesson: Creating a Budget!