Kind of makes you wonder what banks are going to do with all of those branches….
Press release that details the findings from Javelin Research:
Driven by the adoption of smartphones and tablets, the U.S. banking system has reached an important crossover point where the number of weekly mobile bankers now equals to number of weekly branch bankers. “Mobile first”, consumers– that is, those who primarily use a mobile device to access their checking account at their primary banks are almost 1 in 4 (23%). Today, Javelin Strategy & Research released The Rise of the Mobile First Consumer – and What that Means for Banking, which describes how to service mobile first bankers and includes deep insights into servicing branch first and online first customers.