Question: What’s the Average Number of Times a Customer Overdraws Their Checking Account?

Answer:  6.7 (projection for 2015)

From Wall Street Journal:


Most surprising quote in this article about the decline in bank overdraft fees:

“At the end of the day, these people are our customers and we’re treating them with a got-you product,” said PNC Financial Services GroupInc. Chief ExecutiveWilliam Demchak at a May investor conference.


Check out the NGPF Activity on Checking Account Fees