Audio Resource: Honey, Who Shrunk our Groceries?

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From Marketplace:

Some questions to ask students prior to listening to this 5 minute clip:

  1. Why do food manufacturers find it easier to shrink the size of packages rather than increasing the price on an item?
  2. Why are consumers duped by food manufacturers downsizing packages?
  3. What are some of the explanations that food companies use to justify these smaller packages?
  4. What can consumers do about this phenomenon?